Despite what people say, it’s not just what’s inside that counts. Your gift wrap is important, too, helping to elevate gestures both big and small. Here are seven designers and stationers to consider this holiday season.

Nobrow

Pictured: Tropical Birds
Price: $17

Norman’s Printery

Pictured: Mid-Century Modern
Price: $14

Amy Heitman

Pictured: Geometric Tile
Price: $4.50+

Smudge Ink

Pictured: Feathers
Price: $7+

The Detroit Card Co.

Pictured: Pine Cones
Price: $8

Vitamini

Pictured: Retro Lounge Chair
Price: $9

Rifle Paper Co.

Pictured: Mistletoe
Price: $9