It’s the constant refrain we’re always cross-examining as a team: that there’s never been a better time to be a consumer.

Certainly, we’re faced with more choices than ever before. And this should, in theory, only lead to more innovation and improvement for our benefit. But this logic is always marred by one monstrous assumption: mainly, that we as consumers know how to pick winners. And the fact is, of late, our track record has been spotty at best. Just look at the millions wasted on funding vaporware teased through mockups.

These results shouldn’t come as a surprise, really. The temptation to be led by the SparkNotes of marketing now is stronger than ever, especially when facing the torrent of new information that pours into our lives each day.

Combatting this inertia is why we launched the GP100 back in 2013. It was an exercise by our staff to sift through the lengthy feature lists, ingenious design strategies and earnest backstories in search of two deeper qualities: a desire to challenge expectations, and the focus to pursue an idea to its full potential.

Today this task seems more important than ever, and just as in years past, we’ve worked diligently to identify a diverse mixture of products and ideas that push their respective categories in exciting new directions. Many of them you’ve seen before; others may be more obscure. As a group, though, they are proof that it is indeed an intriguing time to be a consumer, as long as you know where to look.

Spirits

Suntory Whisky Toki
Del Maguey Papolote de Puebla
Booker’s Rye Big Time Batch
Suarez Family Brewery
Patagonia Provisions Long Root Ale
Replica Wine

Motoring

2017 Chevrolet Bolt EV
2017 Audi A4 Allroad
2017 Rolls-Royce Dawn
2016 Porsche 911 R
2016 Indian Scout Sixty
2016 Yamaha YXZ1000R
Airstream Basecamp
2016 Triumph Thruxton R
2016 Aston Martin Vantage GT8
2017 Jaguar F-Pace
2017 Honda Ridgeline
2017 Bentley Bentayga

Sports

Newton Fate II
Arccos 360
Silca Seat Roll Premio
Hexoskin Shirt
Roka Maverick X
Felt TA FRD Bicycle
Giro Aerohead Ultimate MIPS
Adidas ACE 16+ Purecontrol Primeknit
PXG 0311XF Irons
Rapha Pro Team Shadow Cycling Kit
District Vision Nagata Running Sunglasses

Home

Dwell x Target Modern Furniture Collection
Click & Grow Wall Farm
Herman Miller Aeron Chair Remastered
Tumi 19 Degree Collection
Dewalt Flexvolt Power Tools and Battery
Dyson Pure Hot+Cool Link
ChefSteps Joule
Casper Sleep Dog Mattress
Luke Irwin Mosaic Collection
Weber Summit Charcoal Grill
Samsung Serif TV
Breville x PolyScience Control Freak

Style

Chrome Industries Wyatt Collection
A.P.C. x Outdoor Voices Collection
Nike HyperAdapt 1.0
Hawthorne for Men Cologne
Abercrombie & Fitch’s 2016 Collections
The Elder Statesman x NBA Collection
State Optical Co.’s First Collection
Goldwin’s Fall 2016 Lifestyle Collection
Wolverine Workshop
The Lost Explorer’s First Collection
Deveaux
Allbirds Wool Runners

Tech

Hasselblad X1D
Amazon Kindle Oasis
Vizio M-Series TV
Google Pixel
Pearl Wireless Backup Camera
Elac Uni-Fi UF5 Tower Speakers
Nikon D500
Technics SL-1200G Turntable
Lenovo Yoga Book
GoPro Hero5 Black
Focal Utopia Headphones
Microsoft Hololens
Xiaomi Mi Mix
Microsoft Surface Studio
Sony PlayStation VR
Amazon Echo Dot
Noble Audio Kaiser 10
Samsung Galaxy S7 Edge
DJI Mavic Pro
Bose QuietComfort 35
Apple MacBook Pro
Moto Z Smartphone

Watches

Tudor Black Bay Black 36
Vacheron Constantin Overseas Chronograph
A. Lange & Söhne Richard Lange Jumping Seconds
Tag Heuer Carrera Heuer-02T
Citizen Eco-Drive One
IWC Pilot’s Watch Timezoner Chronograph
Rolex Daytona Cosmograph
Bulgari Octo Finnisimo Minute Repeater
Frederique Constant Slimline Perpetual Calendar
Seiko SRP777

Outdoors

Sage X
New Balance Rainier Remastered
LINE Pescado
Gerber Center-Drive
Salomon S-Lab XA Alpine
Oakley Radar Pace
Electric Electrolite Goggles
Suunto Spartan Ultra
Arc’teryx Firebee Parka
Evil Bikes The Wreckoning
Yeti SB5+
K2 Split Bean
The North Face Alpine 50 Pack
Fimbulvetr Hikr
MSR Guardian Water Purifier