Big brands are all fine and good, but with the proliferation of small brands (thanks in large part to the internet) it’s become clear there’s more to the watch world than Rolex, Omega and Patek. And though they don’t usually feature in-house movement and ultra-rare complications, boutique watches often have relatively low price points and unique looks. We’ve seen our fair share of affordable boutique watches over the years, but narrowing it down, these are our favorites.
Scurfa’s Diver One Is Rugged, Water Resistant and Affordable
When did dive watches stop being dive watches and become precious man-jewelry?
5 Questions with a Master of Automotive Watches, Bradley Price
How a designer turned his love of cars into one of timekeeping’s most beloved young brands.
A Customizable Dress Watch for the Casual Generation
A take on the dress watch that fits a new generation of the workforce: those donning smart casual in lieu of the business suit.
A Young Brand Unveils an Affordable GMT Watch
A young, Chicago-based watch brand has unveiled a limited run of 300 GMT watches, designed and assembled in the USA.
A Unique Take on the Racing Chronograph
Though the brand is inspired by one of the greatest race tracks in the world, Raidillon is a standout more for its striking watch designs.
13 Boutique Watch Brands to Know
A handful of small, independent, online watch retailers are doing incredible things. Here are the best of the best.
3 Young Companies Reinventing the Fashion Watch
The term “fashion watch” has negative connotations, but new brands are reinvigorating the affordable watch market with attractive timepieces.