Any innovation should be welcomed with open arms, but advances that solve the problems in our daily lives often have the most impact. Braun has continually evolved the way men shave and their latest creation, known simply as CoolTec, is arguably the company's greatest achievement yet. The key to CoolTec lies in an integrated electro ceramic cooling element in the head of the razor that automatically cools the skin during shaving with the touch of button. The result is a smoother electric shave with reduced irritation and redness. In short, it's all of the efficiency you love about an electric razor, without the sacrifices in comfort or closeness. Sound cool?