The Omega Speedmaster 'Speedy Tuesday'
Omega’s New Speedmaster Is Inspired by Its Online Community of Enthusiasts
Big Swiss watch brands are not one to readily embrace technology (go figure), let alone the internet, but Omega has announced a new limited-edition Speedmaster inspired by #SpeedyTuesday, a weekly celebration of Speedmasters created by Fratello Watches founder Robert-Jan Broer in 2012 and upheld by the vocal online community of Omega Speedmaster enthusiasts. Based on the venerable Speedmaster Professional Moonwatch, the new Speedy features a reverse “panda” dial color scheme, with a healthy smattering of lume on the sub-dials. The watch will come with both a black-and-white NATO and brown leather strap, as well as a leather watch roll. Not only is (probably) it the first watch inspired by a hashtag, but it’ll also be the first watch that Omega allows buyers to order online. Only 2,012 examples will be made, with a retail price of $6,500.