Tie the Room Together
One of Brooklinen’s Founders Wants to Make Vintage Rugs More Affordable
Independent of style, color or size, there are two options when buying a rug: spend a few hundred dollars on a machine-made rug of middling quality, or invest thousands in a high-quality, hand-woven piece that will last for decades. New direct-to-consumer company Revival Rugs wants to bridge quality and price without sacrificing either.
Helmed by Ben Hyman, a founder of Brooklinen, Revival Rugs sources one-of-a-kind vintage Turkish rugs, cleans and repurposes them to suit contemporary tastes and sells them for about $10.50 per square foot, for an average price of $300–400. For comparison, rugs sold on Etsy average $13 per square foot, and high-end retailers like ABC Carpet and Restoration Hardware list similar products for upwards of $55 per square foot.
“We felt like there was an opportunity to sell really high-quality, unique, vintage pieces at affordable prices to consumers,” Hyman says. “Particularly, young, urban consumers who might not want to get a cookie-cutter rug, and also might not have the money to get a really fancy Persian rug.”
Turkey-based cofounders Kurt Korkmaz and Joyce Kong work with local artisans to source and rework rugs. If a rug is in good condition, the pile is shaved down and washed. If a color scheme is faded or outdated, the rug is shaved, washed and overdyed so that the rug is monochrome, with the original motif preserved in a darker shade. Particularly worn-down styles, which Revival Rugs classifies as “distressed,” are dyed in such a way that fading is preserved, “like what you’d have with a great pair of vintage jeans,” Hyman explains. Revival Rugs also offers vintage kilims, or flat-woven rugs, and sets of cushions made from repurposed rugs. All of its wares are between 20 and 100 years old, and each is one of a kind.
Once they’re cleaned and dyed, the rugs are transferred to the U.S., where Revival Rugs’ warehouse is located. Then, when a customer claims a style, the rug is folded and shipped in a slim cardboard box with a sturdy, built-in plastic handle — city-friendly packaging that eliminates the dance of squeezing a tall box through a doorway and up a narrow stairwell.
Recognizing the challenge in purchasing a rug online, Hyman says that Revival Rugs plans to educate customers on how to select a rug in proportion to a furnished room. In the meantime, the company offers free shipping and free returns for store credit.
Artificial intelligence and augmented reality eliminate the guesswork that, until now, has been unavoidable when buying furniture. Read the Story