Up Your Sock Game

Smartwool Launched Its New Pattern Collection so That You Don’t Have to Buy Boring Socks Anymore

February 20, 2018 Briefings By
Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.

Smartwool has been the leader in performance wool socks for years, but the aesthetics of its offerings have been decidedly outdoor. Because traditional knitting requires that wool be pre-dyed, the ability to create intricate patterns has been limited. (Browns, tans, grays and greens are long-standing color themes.) Now, thanks to a new “print-on-wool process,” Smartwool can translate virtually any pattern onto wool after the knitting has already been completed. Its first release of printed socks, called the Curated Collection, corroborates the possibility for endless variety with patterns ranging from dark camouflage to abstract sand dunes.

Today in Gear

The best way to catch up on the day’s most important product releases and stories. Read the Story

Tanner Bowden

Tanner Bowden is a staff writer at Gear Patrol covering all things outdoors and fitness. He is a graduate of the National Outdoor Leadership School and a former wilderness educator. He lives in Brooklyn but will always identify as a Vermonter.

More by Tanner Bowden | Follow on Instagram · Contact via Email
Sign Up for the
Daily Dispatch
Useful product reviews, work-from-home tips
and expert advice packed into one handy, daily email.

By submitting your email, you agree to our Terms and Privacy Policy and to receive email correspondence from us.