Old Movement, New Watch

Semper & Adhuc is a French Watch Brand With A Unique Approach


September 4, 2018 Watches By
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I know, I know — yet another upstart young watch brand launching on Kickstarter. But give me a second! You made it this far.

Semper & Adhuc (“Semper” = “always/forever” in Latin and “adhuc” = “so far”), the brainchild of young French watchmaker Colin de Tonnac, has put a special spin on the “microbrand” watch; rather than utilizing new inexpensive Japanese or Swiss automatic movements, de Tonnac is incorporating vintage Swiss watch movements into each of his designs (sort of the wristwatch equivalent of what American brand Vortic is doing with pocket watch movements).

So what you’re getting is a French-made case, hands, strap, etc. with an old Swiss movement (that has been serviced and regulated, of course). It’s vintage meets modern, all in one watch — pretty cool, if you ask me. What’s more, customers can choose the crown orientation and the dial color (two choices) of one of three case types available. All movements will feature 36 hours of power reserve, beat at either 18,000 or 21,600 bpm, and be visible through a small aperture on the case backs. Case types are round, cushion or oval, all of which are machined from 316L stainless steel in a satin finish with a diameter of 37mm. Lug width on all cases will be 18mm with a lug-to-lug distance of 44.5mm.

All models are currently time-only with no seconds hand, but eventually most aspects of the watches will be customizable, from the dials to the hand colors and more. There will be 150 numbered watches available in the initial run (50 examples of each case shape), and the price for initial backers will be set at $1,310, a 25% savings over the final list price of $1,500.

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