They're Cheaper, Too

Audio-Technica Targets Sony and Bose with Impressive New Headphones


January 9, 2019 Tech By

Unveiled yesterday at CES, Audio-Technica is making headphones to compete with Bose’s QC line and Sony’s 1000X series.

The ATH-ANC900BT is a wireless ANC headphone with Bluetooth 5.0 support. Its juiciest features are a slightly more manageable price ($300, which makes it $50 cheaper than a new pair of QC-35IIs or 1000XM3s) and an estimated 35-hour runtime with ANC activated — longer than either of its primary competition. A companion app allows users to adjust noise cancellation levels, hear-through, ambient noise and so on.

Audio-Technica also released $99 ANC headphones and in-ear buds to go along with the premium option. All will be available in the spring.

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