Be Cool

No Cheap Cooler Has Ever Been As Important as This One


January 30, 2019 Sports and Outdoors By
Outdoor Retailer and Snow Show, the biggest outdoor and snowsports event of the year, is happening now at the Colorado Convention Center in Denver, Colorado. We’ve got a team on the ground, there to bring you news about the most exciting new product releases. Follow our coverage here, and also be sure to check us out on Instagram. We’ll be posting exclusive images and interviews to our feed throughout the week.
Key Specs:
Brand: Igloo
Model: Recool
Price: $10
Availability: TBD
Unique Features: biodegradable, holds 20 cans, keeps ice cold for 12 hours

Upshot: Igloo, the maker of the iconic Sportsman cooler, wants to eliminate single-use styrofoam coolers by creating one that’s reusable and completely biodegradable. The Recool holds 20 cans and keeps ice frozen for 12 hours.

Who It’s For: Everyone who can’t afford a Yeti.

Insight: Styrofoam sucks. It’s an abomination that plagues our oceans and waterways. It doesn’t break down, and it isn’t recyclable. But it’s cheap, and that’s why companies use it to make the single-use coolers that are so easily found at grocery stores and gas stations.

It’s admirable that Igloo is putting effort into replacing these coolers with something that’s easier on the environment and just as effective. It should also be noted that a growing coalition of cities, including New York, Los Angeles, San Francisco, Seattle and more are putting in place bans on styrofoam, so Igloo has business opportunities here too. The success of the Recool at replacing single-use coolers will be a result of one crucial question: how much will it cost?

Update: The Recool will cost $10. Styrofoam coolers of similar size can cost as little as $3, so this is indeed a pricer alternative, but it’s still far more affordable than multi-use coolers made of plastic and other materials.

More from Outoor Retailer Snow Show 2019

See more of our favorite new releases from Outdoor Retailer and Snow Show. Read the Story