Functional, not technical
Everlane Has Discovered a Way to Make a Better Chino
It may be frigid in much of the Northeastern part of the United States, but with this week’s release of Everlane’s Performance Chino, it’s clear that the brand is getting ready for spring.
Cut from a cotton and elastane fabric, these classic everyday pants are available in four colors and designed to be sweat-wicking and quick drying from a four-way stretch material — all for under $70. But the real innovation here isn’t the technical qualities of the chinos. Designing outside-of-the-gym clothing to perform like athletic apparel is far from a new idea. Instead, what makes these chinos from Everlane remarkable is that they don’t look like running tights masquerading as the kind of pants you’d wear to the office. Even trousers designed by the best technical and athletic brands have a hard time avoiding that wrinkly, out-of-place look despite their sky-high price tags. Will Everlane succeed where others have failed? At $68, you won’t have to spend a lot to find out.