G-Shock Teams Up with Everlast for a Boxing-Themed Watch
Ironically, wearing G-Shock’s new Everlast collaboration watch will be difficult to pull off while wearing boxing gloves. However, the watch is certainly appropriate for the boxing ring or gym not only in terms of its sporty colors, but also due to a host of useful fitness-related features. In the signature matte red and white colors of boxing-equipment maker Everlast’s gloves, the G-Shock GBA800EL-4A harnesses a familiar look that complements the watch brand’s own tough persona.
The GBD800 series watches feature both analog hands and a digital display (“ana-digi”), and strong contrast should make this particular iteration very legible — even with sweat in your eyes. Features that will be especially useful for fitness enthusiasts include easy-to-operate stopwatch and countdown timers, as well as a step tracker and bluetooth connection for integration with the Casio Connected smartphone application. Like other G-Shock fitness watches, it’s got 200m of water-resistance, shock-resistance that should be able to handle anything a boxer can throw at it, and despite chunky proportions, a very lightweight and comfortable wearing experience, even during workouts.
In addition to the color scheme, Everlast branding is found on the dial, case back, and band. A neat little Easter egg is the “Choice of Champions” slogan that appears like a watermark on the LCD screen when the LED backlight button is held. The Casio G-Shock GBA800EL-4A Everlast will be available from July 2019 for a price of $160.