The Priority Bicycles Proof

A Small Batch Bicycle Inspired by Small Batch Bourbon


Priority Bicycles

Introducing the Priority Bicycles’ limited edition bicycle, the Proof, hand-crafted in Montgomery, Pennsylvania. Taking its design inspiration from the new honey-oak colored, translucent Gates Carbon Belt Drive, made in the heart of Kentucky’s Bourbon Country, the Proof is a labor of love that is more than two years in the making. In keeping with its small-batch roots, only 100 Proof bicycles will be produced in this one-of-a-kind production.

Built to Order

Priority Bicycles Proof being painted

Each Proof bicycle is hand painted and assembled by a Priority Bicycles team member in their new custom paint and assembly facility in Montgomery, PA. Each builder hand-signs The Proof during assembly before packaging the bicycle for shipping. The Proof’s design is an ode to the spirit of American craftsmanship. Taking cues from the design of bourbon labels, distillery supplies and hand finishes, The Proof is painted in a rich custom burgundy color with gold decals designed by We Are Royale in Los Angeles.

How it Works:

A Proof getting signed after QC

To ensure that we don’t oversell the limited edition Proof, we’ve worked with Priority Bicycles to build a sign up list. Operating on a first come, first served basis, custom purchase links to the Proof will be sent out to those on the list beginning at 10:00 AM EDT on June 18th. These links will only be active for 24 hours.

Gear Patrol Readers enjoy a special launch pricing of $799 (Retail is $999). Shipping is free on all orders in the continental United States. Entering your email/information does not guarantee access to purchase, but it does reserve your place in the queue. Orders will begin shipping the week of July 22nd.

The bicycle carries a full warranty, listed here, and due to the custom nature, is a final sale product. Returns and exchanges are not accepted for The Proof. Limit one bicycle per customer.

The Details

The Proof Bicycle fully assembled

In addition to the custom Gates Carbon Drive CDX Honey-Oak Belt the Proof sports a Gates S150 Crankset and CDN Sprockets. The lightweight 6061 aluminum frame with steel fork make the Proof light while the high-polish aluminum rims, stainless steel spokes, hammered aluminum full-coverage fenders and polished rear rack offer a classic-looking counterpoint to the burgundy frame and gold decals. The front hub comes fitted with a quick release while the Shimano 3-speed Nexus rear hub makes light of simple commuting and weekend tooling. Finished with the vegan leather saddle and saddlebag, alloy pedals and chrome toe-clips, kickstand and water bottle cage, the Proof adds a touch of practicality to its dashing good looks. The Proof is available in one size, fitting riders with an inseam of 29.5” – 33”.

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