For a watch company that is already known for breaking the mold, Bell & Ross is at it again with its latest design. Like the daring professionals they craft watches for, Bell & Ross is always looking to push the limits with the legibility, functionality, reliability and precision of its watches. In keeping with those points, we have a feeling you will find the new BR05 exciting and different.

The lines of the BR05 combine round and square, the basic geometric shapes that form an integral part of Bell & Ross’ identity. But rather than being a square peg for a round hole, the result is a new uniquely sleek and urban case. “The goal was to develop an intermediate model between the square – our utilitarian icon – and the round – which is universal and generic,” Bell & Ross Creative Director Bruno Belamich says. “The idea was to move from the professional world of the extreme to the urban landscape; a transition from the off-road to the in-road.”

The BR05’s confident style is designed to take on the energy of the city with its 40mm case, integrated bracelet and satin finish make it the ideal urban companion. “It is the ideal timepiece for the man about town eager to face the challenges of modern life — and in control of time and his own destiny,” suggests Belamich.

As with every Bell & Ross timepiece, there is meaningful inspiration behind it. Pulling on design cues from the watch world of the 70s, the BR05 is far from retro but captures the free spirit and exploration of the time. “The 1970s marked a turning point in the watch industry, both in terms of design and mechanism with the arrival of quartz movements from Japan,” says Belamich. “It was at this time that technology and design broke the codes and marked the beginning of a new wind.” You can easily picture a young Robert Redford with this watch strapped to his wrist.

Available in four finishes from steel to gold — and a limited edition run of 500 skeletonized watches — You will easily be able to find a BR05 that fits your style perfectly.

Bell & Ross’ new jewel of masculinity is full of character exudes strength and elegance, ready for any urban adventure. The BR05 is the start of a new era for Bell & Ross.

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