Yamazaki you can afford

This Affordable Housewares Company Is Like the Ikea of Japan

March 8, 2020 Home By

Japan-based furniture brand Yamazaki made a name for itself in its home country over a century ago, with affordable and minimalist products to keep messes and clutter in check. In 2014, the brand brought its operations to America hoping to capture the same success it found in Japan.

“I think the fact that our products have modern designs with easy-to-use, simple applications accounts for our success in the American market,” the company’s CEO Shigeru Yamazaki said in a press release. “Ten years from now, I want Yamazaki Home to be known throughout America for our brand: simple yet beautiful, creative and functional with original design.”

Popular products like the slim rolling bathroom cart and leaning ladder rack earned Yamazaki an audience, and now through mid-March, the brand will gradually release new products from its 2020 winter collection. You can shop a few standout pieces now such as the magnetic key cabinet and a barely-there side table. We’ve lined up some of our favorites below. Prices start at $25.

Square Magnetic Key Cabinet by Yamazaki $30

Concealed Rolling Trash Sorter by Yamazaki $80

Tosca Side Table by Yamazaki $65

Entryway Shoe Organizer by Yamazaki $90

Slim Rolling Laundry Basket by Yamazaki $95

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Tyler Chin

Tyler Chin is Gear Patrol’s Editorial Associate for Editorial Operations. He's from Queens, where tempers are short and commutes are long. Too bad the MTA doesn't have a team like Ed-Ops.

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