This Swiss Brand Is Bringing Back Its Most Popular Vintage Watches
Purchasing products through our links may earn us a portion of the sale, which supports our editorial team’s mission. Learn more here.
Editor’s Note: Watches & Wonders (formerly SIHH) has moved online and Baselworld 2020 is canceled, but that hasn’t stopped watch brands large and small from debuting their new wares. Stay on top of this year’s best new watch releases here.
Vintage watches reborn as modern versions are nothing new, so to speak. The trend has been going strong for years in the watch industry, and now it’s not just vintage models but entire brands prominent in the mid 20th century that are being resurrected. Joining the likes of Ollech & Wajs, Timor and others is Nivada, the venerable 20th-century watch brand.
Founded in Grenchen, Switzerland, and later known for its chronographs and other tool watches, Nivada was another historic company that disappeared in the Quartz Crisis. The new Nivada is being relaunched by two industry veterans with the idea of recreating the brand’s popular past models. It appears to be following a model similar to other startups by offering direct-to-consumer sales and keeping its wares reasonably affordable.
According to Professional Watches, the brand will debut with two models, both remakes of its well-known vintage models. There will be a simple, 38mm three-hand watch called the Antarctic (not pictured) and the brand’s well-known manually wound chronograph called the Chronomaster (pictured) with a 39mm case. Both will be powered by Sellita mechanical movements and carry the Swiss Made label. If successful, more examples from the brand’s archives will follow.
The first models are planned for preorder in June, with deliveries expected toward the end of 2020. The three-hand Antarctic will have a price of $705 and the Chronomaster chronograph will be priced $1,955.
The best way to catch up on the day’s most important product releases and stories. Read the Story