Marriages Are Expensive
Buffalo Trace’s New $70 Bourbon Will Probably Be More Like $1,000. Here’s Why
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Just announced, the latest special release from Buffalo Trace Distillery’s E.H. Taylor line of whiskeys is an 18-year-old blend dubbed “18 Year Marriage.” Like most E.H. Taylor releases, it’s Bottled-in-Bond, 100 proof and comes in its giftable tube packaging.
The whiskey is the latest in the brand’s line of one-off releases, which are separate from its regularly allocated bottles like Small Batch, Single Barrel, Barrel Proof and Rye. For those unfamiliar, E.H. Taylor special releases are more limited than the standard lineup and, despite their comparable suggested retail prices, demand far higher prices. Past releases like the Amaranth, Cured Oak and Four Grain all fetch between $300 and $600 at liquor stores and in whiskey’s Facebook black markets.
The newest special release will go for more. The blend is two parts standard rye bourbon mash and one part wheated bourbon mash — the same wheated mash that’s used to make the Pappy Van Winkle collection and most Wellers bourbon. It’s also 18 years old, making it the oldest of any E.H. Taylor release, elevating it into rare air in the bourbon world. This adds up to a rather cold take: you won’t find this $70 bourbon for $70 — you’ll find it for north of a grand.
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