Founded in 2007, Gear Patrol is an award-winning print and digital publication, store and content studio based in New York City. We believe that the things we create and own, as well as the habits that surround them, play a crucial role in our global culture. Products, in short, are culture. From the Model T to the iPhone, and anything before or since, products hold the power to revolutionize the way we work, relax, communicate, travel, look, learn and more.

That’s why we’re focused on something we call Product Journalism a.k.a. #ProJo. Our mission is simple. We are a team of creators, users, and enthusiasts, hell-bent on building the definitive resource for discovering products and exploring the stories that surround them. Our goals are not limited to specific platforms or mediums. We know that making essential experiences for product lovers requires leveraging the best that digital, print and social platforms all have to offer.

Founding Partners

Eric Yang

Ben Bowers


Deputy Editor
Josh Condon

Senior Editor
Jack Seemer

Will Sabel Courtney
Eric Limer
Steve Mazzucchi

Associate Editor
John Zientek

Assistant Editors
Oren Hartov

Staff Writers
Tucker Bowe
Tanner Bowden
Meg Lappe
Zen Love
Will Price

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Associate Editor, Editorial Operations
JD DiGiovanni

Project Coordinator, Editorial Operations
Ryan Brower

Editorial Associate, Editorial Operations
Tyler Chin


Art Director
Joe A. Tornatzky

Senior Designer
Sherry Wang

Associate Designer
Hunter D. Kelley

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Deputy Photography Editor
Henry Phillips

Associate Staff Photographer
Chandler Bondurant

Platforms & Video

Senior Multimedia Producer
Andrew Siceloff

Coordinating Producer
Nick Caruso

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Platform Producer
Brenden Clarke

Partnerships & Marketing

Vice President, Advertising & Partnerships
Zach Mader

Sales Director, East Coast
Jason Davis

Senior Account Executive
Alyx Effron
Michael Bailey

Account Executives
Kevin O’Brien
Tim Murray

Pacific Northwest Advertising Director
Scot Bondlow

Southern California Partnerships Manager
Justin Parkhurst

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Head of Gear Patrol Studios
Monica Hare

Deputy Editor, Gear Patrol Studios
Megan Billings

Project Manager, Gear Patrol Studios
AJ Powell

Content Producer, Gear Patrol Studios
Charles McFarlane

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Client Success Manager
Geneva Auduong

Sales Planner
Dominique Gageant
Nghi Ho

Campaign Manager
Greg Tate

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Head of Marketing
Kyle Snarr

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Consumer Marketing Manager
Caitlyn Shaw

Sales Marketing Coordinator
Aisha Lopez


Head of Commerce
Brian Louie

Content Director, Gear Patrol Store
Jacob Sotak

Store Operations Manager
Chris Healy


Brandon Frank

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Uniques 3,200,000
Page Views 8,000,000

Facebook 136,000
Twitter 50,000
Instagram 100,000

HHI $100K+ 70%; $150K+ 68%;
Education 80% College; 40% Grad School
18-24: 14%; 25-34: 29%; 35-44: 22%
Male: 80%


Folio Awards
Eddie for Advertorial/Sponsored Content 2018 Finalist
Ozzie for Overall Design (Single Magazine Issue) 2018 Winner
Best Overall Magazine Design 2016 Winner
Best New Magazine (Under 250k Circulation) 2016 Winner

Communication Arts
Best Editorial Design 2016 Winner

Webby Awards
Best Lifestyle Site 2019 Honoree
Best Lifestyle Site 2016 Nominee
Best Lifestyle Site 2015 Winner
Best Lifestyle Site 2014 Honoree

MIN Awards
Best New Magazine Launch 2016 Winner
Editorial Excellence 2016 Winner
Best Web Photography 2015 Finalist
Best Web Videography 2015 Finalist
Editorial & Design 2014 Finalist

OMMA Awards
Creativity in Advertising 2014 Finalist

Telly Awards
Social Video – Best Use of Vertical Format 2019 Silver

Affiliate Disclosure Statement

Gear Patrol links to featured products via Amazon and other online retailers, including our own Gear Patrol Store. When you click on these links and purchase products, the URL automatically includes an identifier that tells the retailer you discovered the link on Gear Patrol. We then earn a small percentage of the purchase price as a referral fee. Our team is not beholden to or indebted by these retailers.

Affiliate linking has become a regular process in digital publishing. The earnings from affiliate links contribute to our editorial practice and fund our ability to appropriately staff our team and produce our signature Product Journalism. If you object to having purchase links attributed to Gear Patrol, there is a process to opt out, outlined below, for links that direct to Amazon.

  • Before clicking on a link you may right click and select “Copy Link”.
  • Paste the link into your browser. Then highlight the portion that says “?tag=geapat-20”.
  • Delete it.
  • Hit return and continue to Amazon with the original link, stripped of our affiliate tag.