Founded in 2007, Gear Patrol is an award-winning print and digital publication, store and content studio based in New York City.

We believe that the things we create and own, as well as the habits that surround them, play a crucial role in our global culture. Products, in short, are culture. From the Model T to the iPhone, and anything before or since, products hold the power to revolutionize the way we work, relax, communicate, travel, look, learn and more. That’s why we’re focused on something we call Product Journalism a.k.a. #ProJo.

Our mission is simple. We are a team of creators, users, and enthusiasts, building the definitive resource for discovering products and exploring the stories that surround them.

Our vision is to create a world where everyone is empowered with the right products and knowledge.

Our goals are not limited to specific platforms or mediums. We know that making essential experiences for product lovers requires leveraging the best that digital, print and social platforms all have to offer.


At the center of Gear Patrol is our team. And at the center of our team is great character. What we seek out from across our ranks boils down to three core values that define who we are when we are at our very best.

Gear Patrol is a place where amazing work happens, and the more you put in here, the more you’ll get out. The qualities below are what we expect from every member of our team.

We believe that intellect, both in creativity and in business, is a key differentiator. We seek those with the ability to think critically, frugally, and resourcefully while balancing independent operation and collaboration. We hold in esteem the traits of curiosity, taste, mental organization, and those who seek continual improvement.

The spirit of generosity at Gear Patrol is first and foremost about selflessness, the instinct to lift others and be a positive multiplier for those around them. We seek those who are generous every day through helpful actions, optimism, and never leaving others in the lurch.

Passion is loving what you do and taking pride in what we do at Gear Patrol. We seek those who are competitive on behalf of the company, those who champion the team’s work and those who are proactive and consistently seek higher standards.


Love products.

Never stop improving.

Put the team first.

Execute relentlessly and overdeliver.

Seek perfection through iteration.

Make great decisions for the company.

Never tolerate assholes.


Founder, CEO
Eric Yang

Co-Founder, Chief Content Officer
Ben Bowers

Chief Finacial Officer
Brandon Frank

Chief Commercial Officer
Zach Mader

VP, Commercial Operations
Monica Hare


Chief Commercial Officer
Zach Mader

VP, Commercial Operations
Monica Hare

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Business Development Director
Michael Bailey

Senior Account Executive
Alyx Effron

Account Executives
Kevin O’Brien
Tim Murray

Pacific Northwest Advertising Director
Scot Bondlow

Southwest Advertising Director
Justin Parkhurst

Senior Manager, Revenue Operations
Geneva Auduong

Sales Planners
Dominique Gageant
Nghi Ho

Campaign Manager
Greg Tate

Sales Marketing Coordinator
Aisha Lopez

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Senior Content Manager, Gear Patrol Studios
AJ Powell

Project Coordinator, Gear Patrol Studios
Zeb Goodman

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Head of Commerce
Brian Louie

Commerce Editor
Ryan Brower

Store Operations Manager
Chris Healy

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Chief Content Officer
Ben Bowers

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Deputy Editor
Jack Seemer

Will Sabel Courtney
Eric Limer
Steve Mazzucchi

Associate Editors
John Zientek
Oren Hartov

Assistant Editor
Will Price

Senior Staff Writers
Tucker Bowe

Staff Writers
Tanner Bowden
Tyler Duffy
Zen Love
Gerald Ortiz

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Associate Editor, Editorial Operations
JD DiGiovanni

Editorial Associates, Editorial Operations
Tyler Chin
Scott Ulrich

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Chief Financial Officer
Brandon Frank

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Creative Director
Joe A. Tornatzky

Deputy Photography Editor
Henry Phillips

Senior Designer
Sherry Wang

Coordinating Producer
Nick Caruso

Creative Project Manager
Meg Lappe

Associate Designer
Hunter D. Kelley

Multimedia Producer
Kasey Martin

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Consumer Marketing Manager
Caitlyn Shaw

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Uniques 4,600,000
Page Views 10,200,000

Facebook 136,000
Twitter 50,000
Instagram 117,000

HHI $100K+ 70%; $150K+ 68%;
Education 80% College; 40% Grad School
18-24: 14%; 25-34: 29%; 35-44: 22%
Male: 80%

Folio Awards
Eddie for Advertorial/Sponsored Content 2019 Winner
Ozzie for Full Issue 2019 Finalist
Ozzie for Overall Design (Single Issue) 2019 Finalist
Eddie for Advertorial/Sponsored Content 2018 Finalist
Ozzie for Overall Design (Single Magazine Issue) 2018 Winner
Best Overall Magazine Design 2016 Winner
Best New Magazine (Under 250k Circulation) 2016 Winner

W3 Awards
Branded Content Products and Services 2019 Gold Winner
Lifestyle Website 2019 Silver Winner

Worklife Awards for Most Passionate Employees 2019 Winner

Communication Arts
Best Editorial Design 2016 Winner

Webby Awards
Best Lifestyle Site 2019 Honoree
Best Lifestyle Site 2016 Nominee
Best Lifestyle Site 2015 Winner
Best Lifestyle Site 2014 Honoree

MIN Awards
Best New Magazine Launch 2016 Winner
Editorial Excellence 2016 Winner
Best Web Photography 2015 Finalist
Best Web Videography 2015 Finalist
Editorial & Design 2014 Finalist

OMMA Awards
Creativity in Advertising 2014 Finalist

Telly Awards
Social Video – Best Use of Vertical Format 2019 Silver



Affiliate Disclosure Statement

Gear Patrol links to featured products via Amazon and other online retailers, including our own Gear Patrol Store. When you click on these links and purchase products, the URL automatically includes an identifier that tells the retailer you discovered the link on Gear Patrol. We then earn a small percentage of the purchase price as a referral fee. Our team is not beholden to or indebted by these retailers.

Affiliate linking has become a regular process in digital publishing. The earnings from affiliate links contribute to our editorial practice and fund our ability to appropriately staff our team and produce our signature Product Journalism. If you object to having purchase links attributed to Gear Patrol, there is a process to opt-out, outlined below, for links that direct to Amazon.

  • Before clicking on a link you may right click and select “Copy Link”.
  • Paste the link into your browser. Then highlight the portion that says “?tag=geapat-20”.
  • Delete it.
  • Hit return and continue to Amazon with the original link, stripped of our affiliate tag.