Like clockwork, a new month means new Yeti colors.
But “Moon Dust,” as the brand calls its latest hue, is different to your standard seasonal drop.
Since 2016, Yeti has released over 50 colors beyond the core collection of white, black and navy. “Moon Dust,” though, is only the fourth ever to feature a textured finish.

Don’t judge a bottle by its cover
Yeti’s first foray into textured bottles and tumblers came well over a year ago, when it released “Black Stone” and “Grey Stone,” both part of the limited-edition Gritstone collection.
Yeti then brought it back with “Cherry Blossom,” however, light pink is a tough sell to some corners of its fanbase.