The entire modern genre of luxury integrated sports watches has its origins in a single groundbreaking timepiece introduced in 1972 by design luminary Gérald Genta.
Yes, you can thank the Audemars Piguet Royal Oak for pioneering the concept of a steel sports watch as a status symbol, and many decades later, its prestige is stronger than ever.
For evidence of that, one needn’t look any further than the recent launch of the $400 Audemars Piguet x Swatch Royal Pop, a plastic pocket watch/Labubu fighter designed to look like the Royal Oak, complete with AP’s signature branding and a manually wound Swatch movement.

The world collectively went insane when the Royal Pop hit Swatch stores on May 16, with mass incidents of violence, chaos and arrests causing Swatch to close several stores and pause sales to quell the unrest.
The flippers who were able to secure a Royal Pop amid the insanity are now selling them for around four times the SRP online, which is still a bargain compared to the ~$30,000 price of an actual Royal Oak.









